The studies are done and the results are in – Online Video is proven to be one of the most effective ways to engage with your audience and has higher conversion rates among alternative digital methods. But, to many traditional marketers with no experience creating this new type of online content, getting started can be a daunting task. In this panel discussion, you will learn:

• How major brands plan to use video in 2009
• Getting Started with Online Video Marketing – what works and what doesn’t
• Science of Engagement – what kinds of video content are most popular?
• What makes a video “viral?”
• Online Communities – getting your community to generate online video content
• Followed by open Q&A of our expert panel

Continental Breakfast will be served

Panelists

Michael Schneider, Vice President & Director, Allen & Gerritsen, @schneidermike

Always focused on what's next, Allen & Gerritsen specializes in strategically combining technology, creativity, media & analytics to create digital, experiential & traditional branding experiences.

Michael Schneider is a strategist who solves business problems using technology. Michael specializes in analytical and web technologies with a focus on marketing, and is focused on web content management, social media measurement and dual shore delivery models and his client roster includes: Dunkin Donuts, Cognos, Pfizer, Harvard Pilgrim Healthcare, Gillette, Liberty Mutual and Georgia Pacific.

Mike Lewis, VP of Marketing and Social Media at Awareness, @bostonmike

Awareness helps companies use social media to engage with their customers, prospects, and partners in ways that have never before been possible. Awareness enables Social Media Marketing by building on-line communities that combine four key areas of capability: User-generated content, Social networking, Profiles, and Enterprise security and control.

Mike is an entrepreneur and marketing executive with a 14-year track record of success as a senior manager at early-stage technology companies. Mike was most recently the CEO and Co-Founder of Stimulate Solutions, a SaaS software provider focused on leveraging social media to target leads and increase demand.

Dan Berlin, Senior Research Associate, OTOinsights

Established in 1997, One to One Interactive is the first enterprise to assemble a complete solution for brands, agencies, and publishers executing one-to-one marketing strategies.

Dan Berlin is the Senior Research Associate for OTOinsights, the research division of One to One Interactive. Berlin joined OTOinsights last July after graduating from the McCallum Graduate School of Business at Bentley College where he received an MBA and an MS in Human Factors in Information Design. He is a member of the Association for Computing Machinery Special Interest Group on Computer-Human Interaction and the Usability Professionals Association.

Matt Kaplan, VP Solutions at PermissionTV, @mpkaplan

PermissionTV provides a platform for creating and deploying online video applications. PermissionTV is focused on how video can best be utilized and integrated with web applications. PTV is the first commercial SaaS (software as a service) platform to enable the rapid creation and deployment of online video applications.

Matt Kaplan is responsible for managing the delivery of customer engagements and championing the design and creation of unique PermissionTV viewer experiences. Matt brings over 15 years of interactive product design and development experience to PermissionTV. As co-founder of the AdValue Network, a B2B exchange for television and radio advertising, Matt developed an Internet media buying and selling service used by major ad agencies and broadcasters including the CBS, NBC and ABC owned and operated stations.

Moderator

Matthew Mamet, Director of Product Marketing at PermissionTV, @msmamet

Matthew is Director of Product Marketing at PermissionTV, where his responsible for all digital marketing efforts, as well as product positioning in the online market. Prior to PTV, Matthew was President of Embarc, Inc, an Internet Marketing Agency in Newton, MA where he helped create web strategy and delivered web applications and interface design projects for companies such as Fidelity Investments, Biogen Idec, National Grid Wireless, and Continental Airlines. In 2008, Matthew led the sale of Embarc to Garfield Group.

Venue

Reservoir Place is at 1601 Trapelo Road, Waltham MA. Please enter the Main Building at the entrance under the clock tower. Straight ahead are the elevators. We are in the Nantucket Room on the 3rd floor which is right next to the elevators. There is visitor parking in the front, and plenty of additional parking in the rear.